Get ready, rugby fans! The official match ball for the Men’s Rugby World Cup 2027 in Australia has been unveiled, and it's a game-changer! But that's not all – World Rugby and Gilbert have also announced a significant extension of their long-standing partnership, solidifying Gilbert's position as the official ball supplier through 2033.
This exciting news means Gilbert will continue to provide the match balls for all World Rugby 15s competitions and Rugby World Cups. This includes the upcoming tournaments in Australia (2027 & 2029) and the USA (2031 & 2033). Talk about a winning streak!
A New Ball for a New Era
The 2027 match ball design is inspired by Australia's vibrant landscape. Its striking orange hue reflects the sun and earth tones of the host nation. The design also features the iconic event mark, creating a visual representation of the tournament's energy and spirit.
Fans can get their hands on the first official balls before Christmas 2025, with a wider range of commemorative licensed products launching in 2026. This is your chance to own a piece of rugby history!
Michel Poussau, World Rugby's Chief Revenue Officer, shared his excitement: "World Rugby is proud to continue its trusted partnership with Gilbert, ensuring that the official match balls for all our 15s competitions, including the prestigious Rugby World Cups, are of the highest quality through to 2033." He added, "Since 1995, Gilbert has been at the heart of our game, and once again they have delivered a vibrant and distinctive design for Men’s Rugby World Cup 2027 in Australia. This ball not only provides the world’s best players with the perfect tool to perform at the highest level, but also enhances the experience for fans through cutting-edge technology."
Richard Gray, Gilbert Rugby Commercial CEO, echoed the sentiment: "We are delighted to be renewing our long and successful relationship with World Rugby and Rugby World Cup. This represents a ringing endorsement of the Gilbert brand and product and the wider brand strength and service we offer to the world’s best competitions and players.We are excited to grow our partnership with World Rugby and to bring a wonderful official match ball design to rugby fans around the world. Rugby World Cup tournaments are the absolute pinnacle of our sport and always such a wonderful occasion and a fantastic opportunity to bring new and existing fans together and celebrate rugby".
A Legacy of Excellence
Gilbert, founded in 1823, has been synonymous with rugby for over two centuries. This renewed partnership further cements Gilbert's status as the leading rugby ball brand worldwide. They continue their unparalleled relationship with the sport's most prestigious international tournaments and leading club competitions across both the men's and women's games.
World Rugby's Vision
World Rugby, the global governing body for rugby union, is committed to growing the sport. They're investing a record £300 million directly into rugby's growth between 2024-27. This is a 28% increase from the previous four-year cycle. With the upcoming Rugby World Cups in England, Australia, and the USA, World Rugby has a unique opportunity to drive new participation and revenue.
Men's Rugby World Cup 2027: A New Chapter
The Men's Rugby World Cup 2027 is the pinnacle of rugby union, held every four years. From October 1st to November 13th, 2027, Australia will host the world across 7 cities. The tournament will feature an expanded format with the world's top 24 teams. This will inspire a new generation and boost rugby's fanbase globally.
Gilbert: The Heart of the Game
Gilbert Rugby has been crafting the finest rugby balls for 200 years. They are the official ball of every Rugby World Cup since 1995. They offer a range of rugby goods, including balls, boots, clothing, and equipment. They are the official supplier for major tournaments like the Guinness Six Nations and the HSBC World Rugby Sevens Series.
But here's where it gets interesting... Gilbert's dominance in the rugby world is undeniable, but what impact does this long-term partnership have on other potential ball suppliers? Could this extended agreement stifle innovation or competition? What do you think? Share your thoughts in the comments below!
